The Mission: To take the heart of Marlene’s and turn it into a national brand story that demands attention and builds community.
Key Responsibilities:
Brand Strategy: Elevate Marlene’s visual and verbal identity to move from "local" to "national."
Community Outreach: Identify key platforms and partnerships to grow our audience of caregivers and patients.
Digital Growth: Provide strategy for social media, email campaigns, and PR opportunities.
The Ideal Fit: A marketing director, PR specialist, or creative lead who knows how to build a movement, not just a social media page.
The "Warrior" Connection: They give a megaphone to the stories that often go unheard in the chronic illness community.